Variable-Data Printing – an Innovative Marketing Approach

Variable-Data Printing, often referred to as Variable Information Printing, is an innovative digital printing platform that allows text, images, and graphics to be changed from one printed piece to another. A very adaptable process, the changes occur without having to stop or even slow down the printing process. The changes are generated from external computerized data. As an example, personalized client letters, with the same design layout, but with different names and addresses, can be printed quickly and efficiently in one run. For large runs or small, its practical and cost effective - an ideal option for direct marketing, client invoicing, and massive postcard campaigns.

VDP allows a company to sell their products in a very personal way. Hence, it’s often referred to as personalized printing, and it’s quite the approach in standing out from the competition. VDP can take the form of simple addressing and mailing, or it can be more advanced customization on major promotional campaigns. Today, software can be very sophisticated, so changing names and addresses is really only the beginning. Personalization can take any form, based on the customer demographics and the marketing pre-requisites. Best of all, changes are based on a set of criteria that is determined by the customer. There are truly no limits on the level of customization.

Today, consumer marketing and advertising has gone high-tech. As such, a campaign that relies on Variable-Data Printing can cater completely to individual customer needs or preferences. The direct mail approach has proven itself worthy over the years, even without VDP. But with this type of sophisticated personalization, a direct mail piece can significantly increase the probability of business success. There are virtually no limits - whatever a client can imagine is doable. The VDP method allows for personalized materials of any type: brochures; catalogs; postcards; in fact, practically any printed product. And the benefits will satisfy even the most discerning customer.

• Large quantities or small, each with a fast turnaround time
• Able to accommodate various sales offers/various markets
• Personalization allows for more relevant customer reach
• Addressing is custom printed directly on the mailing piece

Within the scope of Variable Data Printing, the experts at Print Three provide state-of-the-art mailing services, completely automated, and competitively priced. The aim, of course, is to make sure that business clients receive high quality printed materials, while realizing the best possible return on investment. In short, Pront Three can go right from computer data file; to customized printing; to timely post office delivery. It could be a simple direct mailer, or a multiple component campaign – everything gets the same high level of professional attention. Best of all, the Print Three approach is “one-stop”, servicing all marketing and printing needs under one roof.

For businesses large and small, direct mail marketing has proven to be cost-effective and results-driven. And with software technology like Variable-Data Printing, it just keeps getting better. The upfront investment is worthwhile - the quality results satisfactory - and the market response well worth all the planning.